ICON
Elevated ICON

Elevate the ICON in You

Hydrogen-infused water with electrolytes. Three ingredients. Zero sugar, zero calories, four flavors — built to be the water you actually want to drink every day, not just the one you feel obligated to.

Shop the Collection The Science
Hydrogen Water
0Calories
0Sugar
H₂Infused
12ozSleek Can
Zero Sugar
Zero Calories
Molecular Hydrogen
Electrolytes
3 Ingredients
Elevate the ICON in you

ICON was built on a mission bigger than hydration. It was created to Motivate, Inspire, and Empower others to follow their wildest dreams and become the ICON they were born to be. Every dream has a mountain, and becoming an ICON means having the courage to climb it, with the relentless pursuit of greatness, and the will to succeed while pushing through adversity, believing when others doubt you, and refusing to quit when the road gets hard. Dream Big & Live Bigger. Climb higher, Never stop, and Never give up. Drink Elevated ICON and Elevate The ICON In You.

“The Problem”

One Mission, One Plan, One Purpose
One Healthy Future

In a world filled with sugar-loaded drinks, artificial ingredients, and empty promises, we believed something essential had been overlooked: water itself. Not louder. Not sweeter. Not more extreme. Just better.

Most "enhanced" water takes one of two paths. Either it dresses up sugar water with a health halo — bright packaging, a wellness word on the can, sugar still in the ingredients — or it asks you to trust an ingredient list a page long, most of it unpronounceable. ICON takes neither path. Three ingredients. Nothing to decode.

What's Actually In the Can

Hydration with Purpose.

Each can pairs molecular hydrogen with a balanced electrolyte blend — sea salt and trace minerals — in ultra-purified water. That's the entire formulation, across all four flavors; only the natural flavoring changes from can to can.

Molecular Hydrogen

The smallest molecule — a dissolved gas, not mass or calories. The actively-researched half.

Balanced Electrolytes

Sea salt and trace minerals — the established half of the equation.

Ultra-Purified Water

Filtered clean before anything else is added.

Zero Sugar, Zero Calories

No sugar, no sweeteners — every flavor, every pack size.

No Caffeine or Stimulants

Hydration, not an energy drink. Nothing to spike or crash.

Three Ingredients

Nothing to decode on the label. The research lives on The Science.

Hydrogen-infused water has been the subject of growing scientific interest over the past decade. Research is ongoing — the actual studies, not just a claim about them, live on The Science page.

How It Works

From Source to Sip.

Every can goes through a precise four-step process — a genuine sequence, start to finish.

01
Ultra-Purify

Water is filtered clean — the base of every can, before anything is added.

02
Balance Electrolytes

Sea salt and trace minerals go in for natural electrolyte balance.

03
Infuse Hydrogen

Molecular hydrogen is dissolved into the water as a gas.

04
Seal Fresh

Cans are sealed immediately after infusion to hold hydrogen saturation.

Four Flavors, One Foundation

4 Flavors. One Standard.

Pure, Watermelon, Lemon & Lime, and Strawberry Kiwi. Every can: 0 calories, 0 sugar, molecular hydrogen, electrolytes. Switching flavors never means switching what you're actually drinking — the base stays identical.

Hydrogen Water
Pure · Ultra-Clean
From $3.29
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Watermelon
Natural Flavor
From $3.29
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Lemon & Lime
Natural Flavor
From $3.29
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Strawberry Kiwi
Natural Flavor
From $3.29
View Flavor

Stock Up & Save

The 12-Pack Trays.

All four flavors, in fridge-ready 12-can trays — single-flavor or mixed.

12-Pack
Hydrogen Water
12 × 12oz Cans
From $24.99
View Tray 12-Pack
Watermelon
12 × 12oz Cans
From $24.99
View Tray 12-Pack
Lemon & Lime
12 × 12oz Cans
From $24.99
View Tray 12-Pack
Strawberry Kiwi
12 × 12oz Cans
From $24.99
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FOR YOU

Who It's For

Water That Works
as Hard as You.

People who want their water to do more than sit there, without the sugar, stimulants, or complexity most "functional" drinks come with.

Athletes

Topping off hydration around training — molecular hydrogen and recovery is an active area of study, with the details kept on The Science page.

TrainingRecovery
Professionals

Something better than their fourth coffee of the day — hydration without the caffeine, sugar, or crash of a functional drink.

No StimulantsEveryday
Everyday Health

Anyone tired of choosing between "tastes good" and "actually good for you." No sugar, no stimulants, no complexity.

Clean LabelDaily

What's Not In It

The Short List of
What We Left Out.

No SugarNo Artificial SweetenersNo CaffeineNo StimulantsNo Dye

Just water, hydrogen, electrolytes, and — in three of the four flavors — a natural flavor extract.

H₂

The Science

Why Hydrogen +
Electrolytes?

Nine peer-reviewed studies and reviews on molecular hydrogen — inflammatory-response trials, muscle-recovery studies in athletes, and broader reviews — each linked to its source on PubMed or PMC. Claims are framed as "studied" or "potential," never as treatment.

Read The Science

What's Inside

Three Ingredients.
Infinite Purpose.

Nutrition Facts
Serving size1 can (12 fl oz / 355 mL)
Calories0
Total Fat0g · 0%
Sodium5mg · 0%
Total Carbohydrate0g · 0%
Protein0g · 0%
Ingredients: Ultra-Purified Water, Sea Salt (a natural source of trace minerals), Molecular Hydrogen. Natural flavoring added in the three flavored varieties.

Clean Label

Nothing to Hide.
Everything to Gain.

Three ingredients — ultra-purified water, sea salt, and molecular hydrogen. The only thing that changes from can to can is the natural flavor.

Zero SugarZero CaloriesVeganGluten FreeNon-GMONo CaffeineKosher3 Ingredients

The Climb

Every ICON
Climbs a Mountain.

To Elevate the ICON in you, you have to be healthy. To be healthy, you have to move. To become the ICON you were born to be, you have to climb the mountain in front of you — the one only you can see.

That’s where ICON comes in.

Not motivation. Not noise. Just the water you reach for on the way up. Three ingredients. Zero sugar. All the hydration. None of the excuses.

Start the Climb

Common Questions

Everything You Want to Know.

What makes ICON different from regular water?

ICON pairs ultra-purified water with molecular hydrogen and a balanced electrolyte blend — sea salt and trace minerals — while staying at zero calories and zero sugar.

How many flavors does ICON come in?

Four: Pure (unflavored), Watermelon, Lemon & Lime, and Strawberry Kiwi. All four share the same base formulation and only differ in natural flavoring.

Does ICON contain sugar or calories?

No — every flavor is 0 calories and 0 sugar, across all pack sizes.

Does ICON contain caffeine or stimulants?

No — zero caffeine and zero stimulants in every flavor. It's hydration, not an energy drink.

Where can I buy ICON?

Directly on this site, shipping nationwide across the US, and at select retail locations. See Find Us.

What pack sizes are available?

Singles, 4-packs, and 12-pack trays — including mixed-flavor 12-pack options if you don't want to commit to just one.

Is the research behind hydrogen water solid?

There's a real and growing body of peer-reviewed research on molecular hydrogen — see The Science page for the studies and how to read them. ICON doesn't diagnose, treat, cure, or prevent any disease; see our Disclaimer for full detail.

Explore Next

Keep Going.

Shop the Collection

Four flavors, three pack sizes — start here.
The Science

The research behind molecular hydrogen.
About ICON

Why we set out to make hydration better.
Find Us

Where to buy — online or in stores.

The Future of Hydration Is Here

Ready to Elevate?

Hydrogen-infused water with electrolytes. Zero sugar, zero calories, four flavors — shipped nationwide.

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